About Me

Pieta McCrum

 

Hi I’m Pieta! I call myself a Women’s Fitness Evangelist because I empower busy women 40+ to fall in love with their bodies again through evidence-based fitness & nutrition. After many years of teaching myself, researching and studying gym instructing, personal training, nutrition and lower back pain management I have a passion to help women like me thrive in their midlife.

I encourage my clients to adopt a particular set of habits to help transform their mindset, health & waistline. Reclaiming a healthy relationship with our bodies & physique isn't about restriction, it’s actually about abundance - adding in more nourishing goodness, creating more space and time for exercise and finding a harmonious balance that works within a hectic work-family lifestyle.

Originally from New Zealand, I moved to the UK in 2005 when I was 27. I met my soul mate and husband whilst working for MTV in London. We married in Ibiza in 2012, honeymooned in Namibia, produced two beautiful boys and currently live in the green hills of Somerset. I’ve always had a passion for health, fitness( and wine!) But it wasn’t until I had to manage the juggle of family, career-business and my own self-care that I realized my true calling to help busy women break free of being stuck in a survival loop.

In my 2+ decades of working as TV presenter, production manager, producer & digital media senior director ( and also as entrepreneur, wife and mother ) I've learned one of the most important lessons personally and professionally, and that is connection is everything - connection to self, our environment and with those around us. It’s what drove me to change careers and follow a path to help others reconnect with whats important to them. I wake up every day with a thriving passion to share, to coach and serve all those around me. When my clients open their hearts and minds to believing in themselves, everything in their life becomes possible.

Let me tell you my story of how I started my journey from TV into fitness & wellness…

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2016 - before & after ( after a 30 day Cleanse )

Before I started my business BODYbyPieta, I had my own health challenge to tackle. I first looked at trying a 30 Day Cleanse in 2016. At the time I had terrible lower back pain and was unable to exercise. I felt strung out, uncomfortable in my clothes, sleep deprived, lacking in energy and acne-prone skin. I felt empty, low and didn’t recognise the body I was in. I was introduced to a 30 Day Cleanse by a friend who was oozing radiance, energy and balance. I had to have what she was having. Admittedly, I was skeptical at first. I poured over research as I was adamant there had to be something dodgy about it, however what I found was quite the opposite. Science backed, clean, all natural, whole-food based on Ayurvedic principals and focuses on healthy lifestyle changes, not a fad diet or extreme overhaul. So I decided to give the program go. As a result, after my first 30 days I dropped 5kg of fat, my sleep improved, I felt energized, clear headed and my skin cleared up! Eureka! This was truly life changing for me. And it was so easy to do!

So fast forward to today - I have a thriving online coaching business helping women to reclaim their energy, physique and sanity. I’ve coached 1000’s of people around the world through countless online fitness challenges, 1-2-1 programs and 30 Day Cleanses - and I’m always looking for more incredible women to help.

Maybe you’re my next success story? Why not take an extra step and explore my coaching page here.

My Loves: Laughing with girlfriends, country walks, surf beaches, spicy Picantes, cuddling my kids, snuggling up by the fire with my husband and watching movies.

My Dislikes: noisy eaters, omg it drives me around the bend.. and cruelty to people, animals and the planet.

Explore BODYbyPieta testimonials ( also previously known as BODYHIIT )

Explore more testimonials on the BODYbyPieta Facebook page.